Bridging the gap between research and design
Why does so much good research fail to shape the final product?
Many teams do not have a research problem. They have a translation problem. Researchers uncover valuable insight, designers need to make fast decisions, and stakeholders often want evidence without slowing delivery down. Somewhere between the research session and the released product, important nuances can get diluted, misinterpreted or lost completely.
This half-day workshop is about closing that gap.
Drawing on Clearleft’s in-depth research into the relationship between research and design, Luke Hay will explore how the two disciplines can work together more effectively throughout the product design process.
You’ll look at where researchers and designers should overlap, how to plan research collaboratively, and how to share findings in ways that lead to clearer design direction. The session will also tackle the realities that often get in the way, including lack of time, budget constraints, stakeholder pressure, difficult client dynamics and the impact of AI.
You’ll leave with practical frameworks and approaches for making research more useful, more visible and more influential in the design work that actually gets shipped.
You will learn:
- How to close the gap between research and design
- Where researchers and designers should work together, not separately
- How to plan research collaboratively from the start
- Frameworks for turning findings into useful design direction
- How to translate research insight into language designers can act on
- How to navigate real-world constraints, including time, budget and tricky stakeholders
