Bringing the human back into research: Solving our biggest research problems
Everyone is talking about AI moderation, synthetic users and automated insight generation. But the biggest challenges facing researchers haven't changed.
How do we uncover what people can't articulate?How do we understand behaviour rather than opinions?How do we create research that inspires product teams to think differently?
In this session Veronica will share her belief that the future of UX research isn't choosing between AI and human research, but combining technology with richer, more human-centred approaches.
Through practical examples from global product and service design projects, she'll share overlooked methods that help researchers uncover needs, motivations and behaviours that traditional interviews and usability tests often miss. Attendees will leave with practical techniques they can apply immediately, without increasing budgets or slowing delivery. The ideal audience would be anyone working in UX or product who has research as part of their remit. All seniority levels will get something from this - designed to inspire thinking.
You will learn:
- Why AI does not solve the challenge of understanding people
- How to creative methods for uncovering deeper needs, motivations and behaviours
- How to make research more inspiring, useful and actionable for product teams
